Department of Marketing active in the AOM Annual Meeting
23. elokuu 2016
Aalto University was among the most active academic institutions participating in the conference.
Other
The Marketing and Public Policy Conference in San Luis Obispo, California
18. elokuu 2016
Doctoral candidate Emma Mäenpää and professor Diane Martin presented their work on maritime sustainability.
Studies Other
A paper by marketing scholars from Aalto University appears in Journal of Marketing
11. heinäkuu 2016
A study by former and current researchers from the Aalto University School of Business appears in the latest (May) issue of Journal of Marketing.
Science and art
Marketing students receive best paper award at EURAM
17. kesäkuu 2016
The research investigated the role of customer and competitor information in value creating innovations.
Honored Other
Professor Tikkanen’s doctoral workshop on careers in academia was a success
9. kesäkuu 2016
The Nordic Academy of Management funded workshop had 20 qualified participants out of whom eight from Aalto
Cooperation Studies Other
Doctoral dissertation: Interactions and power relations in children’s online gaming are reflected in school life
8. kesäkuu 2016
A recent doctoral study indicates that the social power of popular children extends also into the gaming world.
Press releases Science and art
Maarintie 13 in Otaniemi the new location of School of Business
3. kesäkuu 2016
This building reinforces the identity and strong brand, as well as the status of the Aalto School of Business.
Campus
Aalto University decides on tuition fee amounts
2. kesäkuu 2016
Uniform pricing for the bachelor’s programme and the master’s programmes.
Studies
Finland has an exceptionally strong and positive country image in Japan
31. toukokuu 2016
Researchers used an extensive survey to assess Japanese images of the Nordic countries.
Science and art Cooperation
Digitalisation will thoroughly challenge our whole society
17. toukokuu 2016
Global business will be possible on an unprecedented scale.
Science and art
Experts in commerce familiarised themselves with MIT's R&D activities
28. huhtikuu 2016
They received information about the newest and most interesting shop concepts in the USA as well.
Science and art Cooperation
Competitive actions that require patience prove the most profitable
27. huhtikuu 2016
According to researchers, it is difficult to achieve top profits with competitive actions whose outcomes are easy to predict.
Press releases
Faculty and alumni represent department of marketing at 2016 AMA Conference
20. huhtikuu 2016
The Aalto University School of Business was well represented at the annual Winter Marketing Academic Conference in Las Vegas
Other
Excessive measurement of marketing performance may lead to information overload
18. huhtikuu 2016
Companies must focus on indicators that are of key importance to their business activities, researchers recommend.
Science and art Press releases
A new cross-disciplinary research project conducting an in-depth analysis of consumership in Japan
4. tammikuu 2016
It does not pay to try to make money quickly in Japan.
Science and art Cooperation
Department of Marketing scholars participated consumer culture research seminar at Lille University
9. joulukuu 2015
Professor John Schouten was invited to lecture on ethnography and three PhD students qualified to attend the seminar.
Professors granted two year Tekes funding for research of digital marketplaces
26. marraskuu 2015
The purpose of this research is to increase understanding of the structure, logistics and management of marketplaces.
Science and art
Ashish Kumar’s research article accepted to Journal of Marketing
10. marraskuu 2015
The study examines the effect of firm generated content in social media on customer spending, cross-buying and customer profitability
Science and art
Marketing students invited to a sports business competition
3. marraskuu 2015
The organizers will arrange and pay a trip to Düsseldorf for ten finalist teams in March 2016
Studies
Pop-ups and animated advertisements annoy consumers
29. lokakuu 2015
A dissertation demonstrates that greater attention value of advertisements does not always improve the effectiveness of advertising.
Science and art Press releases
Department of Marketing scholars gained best paper nomination at SMS Annual Conference
26. lokakuu 2015
The same research paper, investigating consumption practices in organizational setting, was also nominated for the Best PhD Paper Award.
Science and art
Aalto University at the ACR North American Conference
19. lokakuu 2015
Aalto University scholars had six peer-reviewed papers accepted in the premier consumer research conference.
Science and art
Kedge awards Professor Schouten for outstanding research contribution
15. syyskuu 2015
The prize recognizes Schouten’s ethnographic research on subcultures of consumption for its exceptional impact 20 years after original publication.
Honored
New appointments in the Department of Marketing!
3. syyskuu 2015
There will be a new Assistant Professor and four Doctoral Candidates this fall in the Department of Marketing.
Other
Department of Marketing at the Academy of Management Annual Meeting
25. elokuu 2015
The Department of Marketing was represented by 6 scholars authoring 7 competitive research papers.
Science and art