Department of Marketing at the Academy of Management Annual Meeting
The Department of Marketing was represented by 6 scholars authoring 7 competitive research papers.
Aalto University was highly visible in the 75th Annual Meeting of the Academy of Management with 56 affiliated participants. The Department of Marketing was also actively taking part and was represented by 6 scholars who were authoring 7 competitive research papers in the Business Policy and Strategy, Technology and Innovation Management, Management History and Management Education divisions.
In the Business Policy and Strategy division, professor Henrikki Tikkanen’s paper, co-authored with Jaakko Aspara from Hanken School of Economics (who is also an Aalto Marketing alumnus) and Juha-Antti Lamberg from Jyväskylä University, was published in the Best Paper proceedings. Titled “Behavioral Cycles Leading to the Divestment of Previous Core Businesses”, their historical study examines the unique evolution of Nokia Corporation from 1986 to 2013, during which the firm divested its core business two times.
Held this year in Vancouver, Canada, the Academy of Management Annual Meeting is one of the most appreciated research conferences in the field of business studies. In total the conference had 3364 accepted competitive papers by more than 10 000 participants from 84 different countries.