Key Research Areas
The research at the Department of Marketing focuses on the following themes:
Strategic marketing
- Competitive dynamics
- Marketing performance and metrics
- Technology and innovation management
- B2B and networks
Services marketing
- Service management
- Value co-creation
- Collaborative consumption
- Self-service technologies
Retail and Sales
- Retail business models and retail marketing
- Retail entrepreneurship
- Fashion marketing
- Sales management and pricing
Consumer behavior
- Consumer Culture Theory (CCT)
- Novel research methods (videography and netnography)
- Consumer experiments
- Digital consumption
The research conducted under the subject of marketing comprises both individual dissertation projects and research group projects.
More information about research from:
- Professors' profile pages
- RESCAT research database.