Seminar: Strategic management in an increasingly digital retail landscape

Welcome to participate in a retail digitalization morning!

How can retailers adapt to the transformation brought by digitalization? How is technological change transforming the retail sector? Aalto University, University of Jyväskylä, and University of Oxford have finished a three-year project, funded by Business Finland, Citycon, SOK, Solita, and Tieto, that examines these questions.

We cordially invite you to participate in a retail digitalization morning where key findings are contrasted with managerial experience in two panel discussions. These findings are published in a book “The Red Queen Race of Retail Digitalization: why different organizations innovate differently?” which explores retail innovation, the changing competitive landscape, and retail adaptation.

The keynote presentation by Martin Hayward focuses on the impact of big data and analytics on the retail sector. Mr. Hayward is the former strategy director at both Dunnhumby and Aimia, which manage analytics for Tesco and Sainsbury’s respectively, as well as other retailers and products brands from across the world. He has observed the evolution of analytics from a prime position and will share his experiences and thoughts for the future.

Enrolment (include dietary requirements): olli.rusanen@aalto.fi
Cost: free attendance

INVITATION (pdf)