Department of Marketing Research seminar: Professor Helena Yli-Renko

2016-10-07 14:15:00 2016-10-07 16:00:00 Europe/Helsinki Department of Marketing Research seminar: Professor Helena Yli-Renko Our next research seminar will be held on October 7th, 2.15 pm - 4.00 pm at the Arkadia building, room E-107 (OP). http://old.marketing.aalto.fi/en/midcom-permalink-1e6893dbcee1842893d11e6bf4cbf235f85d8cad8ca Lapuankatu 2, 00100, Helsinki

Our next research seminar will be held on October 7th, 2.15 pm - 4.00 pm at the Arkadia building, room E-107 (OP).

07.10.2016 / 14:15 - 16:00

Professor Helena Yli-Renko will be visiting us from University of Southern California. Helena is an entrepreneurship scholar with publications in diverse top-tier journals such as Journal of Marketing, Strategic Management Journal, Journal of Management, and Entrepreneurship: Theory and Practice.

https://www.marshall.usc.edu/faculty/directory/hylirenko

The title of the seminar is "Emergence: business models, markets and industry architectures," and it will feature three presentations:

Helena Yli-Renko: "Tweaks and Pivots: How Business Models Emerge and Evolve in Early-Stage Firms"

John Schouten & Hedon Blakaj: "Entrepreneurship and Market Emergence"

Jukka Luoma & Juha-Antti Lamberg: "Emergence of Industry Architectures: The Origins of Retail Chains in Finland (1900-2000)"