Department of Marketing Research seminar: Professor Helena Yli-Renko
Our next research seminar will be held on October 7th, 2.15 pm - 4.00 pm at the Arkadia building, room E-107 (OP).
Professor Helena Yli-Renko will be visiting us from University of Southern California. Helena is an entrepreneurship scholar with publications in diverse top-tier journals such as Journal of Marketing, Strategic Management Journal, Journal of Management, and Entrepreneurship: Theory and Practice.
https://www.marshall.usc.edu/faculty/directory/hylirenko
The title of the seminar is "Emergence: business models, markets and industry architectures," and it will feature three presentations:
Helena Yli-Renko: "Tweaks and Pivots: How Business Models Emerge and Evolve in Early-Stage Firms"
John Schouten & Hedon Blakaj: "Entrepreneurship and Market Emergence"
Jukka Luoma & Juha-Antti Lamberg: "Emergence of Industry Architectures: The Origins of Retail Chains in Finland (1900-2000)"