Department of Marketing Research seminar: New directions in competitive dynamics research
The last official research seminar of the semester will be held on Wednesday, May 18th, starting 2.15 pm.
The program of the seminar, titled "New directions in competitive dynamics research," is as follows:
Dimitrija Kalanoski, HEC Lausanne
M&A’s as Spontaneous Coopetitive Moves That Drive Positive Stock Market Expectations for Rivals
Iiro Vaniala, Jukka Luoma, Henrikki Tikkanen, Johanna Frösen, Cecile Cho
“Just Do It”: The Moderating Role of CEO Self-Regulation on Competitive Aggressiveness-Firm Performance Link
Jukka Luoma, Tomas Falk, Dirk Totzek, Henrikki Tikkanen, Alexander Mrozek
Big Splash, No Waves? Cognitive Mechanisms Driving Incumbent Firms’ Responses to Low-Price Market Entry Strategies
Venue: E-127 (Finnair), Arkadia building
Welcome!