Department of Marketing Research seminar with Prof. Alexander Himme
Our next research seminar will be held on April 27th (Wednesday), from 10 am through 11.15 am. Please note the unusual time. The venue is E-127 (Finna
The seminar will feature two presentations:
1. Professor Alexander Himme will present his work "25 Years of Brand Valuation – What Do We Learn from over 40,000 Financial Brand Values". Professor Himme is visiting us from The Kühne Logistics University. Please see https://www.the-klu.org/himme/ for more information.
2. Dr. Jan Klein (Aalto University) will present his team's work "Effects of Media Dispersion on Brand Purchase: A Large-Scale Experience Tracking of Headphone Users" (with Jan F. Klein, Tomas Falk, Xueming Luo, Yuchi Zhang & Jaakko Aspara).
Hope to see you all there!