Department of Marketing Research seminar: Doctoral students' checkpoints presentations
In the next two research seminars, our doctoral students will present their thesis projects.
Wednesday, March 30th, 2.15 pm - 4.00 pm @ E-1.07 (OP-Pohjola):
Sonja Lätti: The process of strategic initiative development - a middle management perspective
Iiro Vaniala: Upper echelons perspective on firm competitive behavior
Maria Del Rio Olivares: The interaction effects of pricing variables and communications over customer life cycle
Essi Pöyry: Consumers as companies’ friends and patrons - essays on consumer engagement strategies
Emma Mäenpää: Considering full sustainable consumption cycle - studying boat maintenance practices
Each presenter will give a 12-minute talk, followed by about 8 minutes of questions and comments. The intention of this “mini conference” format is to provide an opportunity for the doctoral students to crystallize the “big picture” of their research. The seminar also provides a platform for connecting the students' problems with faculty and other students who might be able to help.