Department of Marketing research seminar on November 4th
Dr. Alexandre Schwob from Abertay University will be presenting his research
04.11.2015 / 15:15 - 16:00
The next Department of Marketing research seminar will be held on November 4th at 3.15 pm in seminar room E-127 in the Arkadia building, Töölö Campus. In the seminar Dr. Alexandre Schwob from Abertay University (Scotland, UK) will be giving a presentation entitled “Fostering brand sense of authenticity in an era of digital culture: Mnemonics and Wonderbra's Pictogram ads.” Dr. Schwob was Assistant Professor in the Department of Marketing from 2012 to 2015. He did his PhD dissertation at HEC Paris in 2011. For additional information on the research seminar, contact Assistant Professor Jukka Luoma (jukka.luoma@aalto.fi).