Defence of dissertation in the field of marketing, MBA Jarmo Kuisma

2015-11-04 12:00:00 2015-11-04 14:00:00 Europe/Helsinki Defence of dissertation in the field of marketing, MBA Jarmo Kuisma Consumer Perception of Online Advertising http://old.marketing.aalto.fi/en/midcom-permalink-1e577cef3a5fdf477ce11e587baa77d867a20c220c2 Runeberginkatu 14-16, 00100, Helsinki

Consumer Perception of Online Advertising

04.11.2015 / 12:00 - 14:00
Runeberginkatu 14-16, 00100, Helsinki, FI

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Jarmo Kuisma´s, MBA, doctoral dissertation Consumer Perception of Online Advertising - The Effects of Animation, Ad Characteristics, Repetition and Task Relevancy on Attention and Memory will be examined at the School of Business Main Building, Festival Hall on Wednesday 4 November, beginning at 12 p.m.

Professor Andrew Duchowski  (Clemson University) will act as opponent and Professor (active emeritus) Kristian Möller will act as custos.

http://urn.fi/URN:ISBN:978-952-60-6430-7 (aaltodoc.aalto.fi)