Kesko´s Private Label strategy was analysed in a student project
19. syyskuu 2018
The project was carried out in response to efforts from Kesko to enhance their own Private Label strategy.
Cooperation
According to Homecoming Day, continuous learning will be expected from business school graduates in the future
5. syyskuu 2018
Alumni populated the main building of the School of Business in Töölö for the last time.
Other
Platform economy and global marketplaces are currently shaping the field of trade
23. elokuu 2018
The project supported by Business Finland took almost three years to complete and was concluded at the end of August.
Science and art
Student project brings S Group information on sustainability in online retailing
5. maaliskuu 2018
Students also praised for positive attitude and independent approach to work.
Studies Cooperation
Artist in Residence: art with your own body by misbehaving
5. maaliskuu 2018
In the Artist-in-Residence position at Aalto University, the purpose of art is to arouse questions in a cross-disciplinary manner.
Science and art
Participants’ freedom made Restaurant Day the world's largest food carnival
27. helmikuu 2018
The movement’s leaders were not essential – instead, every participant was.
Science and art
New online trade expertise for Finnish businesses
20. lokakuu 2017
The Global Marketplaces research project opens up online trade opportunities for Finnish companies.
Science and art
Aalto University Properties Ltd divests Arkadiankatu 24 property
4. lokakuu 2017
Aalto University divests the property, but leases the premises until July 2019.
Campus
Developing design learning
25. syyskuu 2017
More collaboration with Art Education in Aalto University and SuoMu, the Finnish Association of Design Learning
Cooperation Studies
Extensive research project advances the use of artificial intelligence in B2B content marketing
21. syyskuu 2017
The Tekes funded cross-disciplinary project utilizes big data of partner companies.
Science and art
Call for Submissions: Radical Relevances Conference
7. syyskuu 2017
First Global Radical Relevances Conference 25.–27.4.2018. Submissions by 30th of September / We invite researchers and artists straddling multiple (or within one) disciplines to submit papers and artworks
Science and art
Set the initial price discount right to turn new customers into loyal ones
21. elokuu 2017
A study, recently accepted for publication at Journal of Marketing, reports nonlinear relationship between initial price discounts and customer retention.
Studies
Digital transformation is also changing Japan's retail business
8. elokuu 2017
The Global Marketplaces research project seeks to identify forerunners in the retail business in Japan.
Science and art
Professor Henrikki Tikkanen named holder of the A.I. Virtanen Professorship in consumer research
20. kesäkuu 2017
The Professorship at the Department of Marketing is named after the Nobel Laureate.
Science and art Cooperation
Finland has a lot do to catch up with neighbouring countries
23. maaliskuu 2017
Researchers examined the country images people in Singapore associate with the Nordic countries.
Science and art
Meet Your Community – from walrus to alumnus
22. maaliskuu 2017
The MYC event comprised discussion on different options open to Bachelor's degree students in the selection of specialisation studies.
Studies Cooperation
Tenure Track position at the Department of Marketing
17. maaliskuu 2017
The call is open on any level of the Aalto University tenure track system (Assistant, Associate, and Full Professor)
Press releases Other
Department of Marketing at the Retail Research Day
7. helmikuu 2017
Researchers from the Department of Marketing presented their research projects at the Retail Research Day seminar in Helsinki on February 2nd.
Science and art
Customer engagement may decrease value of customer-specific sales
7. joulukuu 2016
Discussing services creates value for customers even if they don’t buy anything.
Science and art
Aalto kept its place at #2 among Nordic Business Schools
5. joulukuu 2016
The Financial Times ranking compares European Business Schools.
Other
Doctor’s career path: Professor of Marketing Joonas Rokka's story
1. joulukuu 2016
The School of Business provided Joonas Rokka with a strong researcher education and broad networks.
Studies
Brick-and-mortar shops and online stores compete for customers in Japan
10. marraskuu 2016
Aalto University professors acted as travel guides for Finnish business leaders in Tokyo.
Cooperation
Department of Marketing in the SMS Annual Conference
12. lokakuu 2016
Scholars from the Department presented a research about CEO influence on competitive behavior.
Studies Other
Aalto Scholars receive Best Paper Award at 2016 Global Marketing Conference
9. syyskuu 2016
Research team from the Department of Marketing wins the Youngone Best Conference Paper Award.
Honored
Eric Arnould and Bruce Oreck join the Department of Marketing
30. elokuu 2016
Arnould joins the Department of Marketing as a Visiting Professor and Oreck’s appointment with Aalto as an Executive in Residence is extended.
Other